Technology companies operate in increasingly competitive and complex markets- product differentiation grows harder as the fast followers are faster than ever, distribution channels become more strategic, and customer expectations continually rise in both the bleeding edge and mass market segments.

Parthenon works with tech companies to hone their competitor, channel, and customer strategies.  We believe the optimal strategy starts with the customer- and we bring deep expertise in customer analysis and segmentation developed in the consumer products world with our Front-End Customer Strategy process. We also work in product portfolio optimization, new market assessment, pricing strategy and management, partnering and M&A strategies, distribution channel strategy, and sales force optimization.

Recent client successes include dramatically improving profits by moving from a price follower to industry price leader in one of the most competitive global markets; gaining market share through expanding a direct sales force; and building new product marketing capabilities to consistently translate emerging customer needs into first-to-market products.