A large national value retailer of shoes came to Parthenon with the following questions:
What is the company’s competitive position with respect to customer segment, geography, and channel? How does its profit vary with each position?
What drives performance by store location?
What options exist for breakthrough strategies for the company? What would the impact of implementation be on the company’s performance?
Parthenon Action
Specifically, Parthenon performed the following pieces of analysis during the four month engagement in order to help the client refine its strategy:
Performed a detailed segmentation of the shopping habits of females shopping across a wide range of shoe needs and occasions
Developed a comprehensive macroeconomic regression model to identify and predict drivers of store performance, revise the company’s real estate selection process, and to re-direct the company’s advertising spending strategy
Conducted ideation process for determining new ideas, concepts
and strategies for the client, resulting in the delivery of 5
new viable business ideas for the client to pursue
Outcome
The client has substantially altered its real estate selection process, advertising strategy, and merchandising strategies in order to reflect key learnings from the market segmentation and drivers of store performance
One of the core strengths of Parthenon is their ability to structure
and glean data from the organization that's meaningful and contributes
mightily to whatever decisions they eventually come to. I see
that as a huge strength.
One of the core strengths of Parthenon is their ability to structure
and glean data from the organization that's meaningful and contributes
mightily to whatever decisions they eventually come to. I see
that as a huge strength.
