Parthenon’s research shows there is a strong link between a country’s tertiary enrolment ratio and economic strength. While the education sector in Southeast Asia is growing, the tertiary enrolment ratio is likely to increase further as income per capita increases. This indicates that the Southeast Asian countries are still in their nascent stages of education development, and as a result, a significant investment in education infrastructure is required for these countries to reach international benchmarks. Even though British brand schools are an increasing phenomenon outside the UK, evidence suggests that they have a mixed record of success in executing these initiatives. This report identifies the critical success factors required to tap into these opportunities. In order to establish a successful branch campus abroad, it is crucial to set and achieve realistic enrolment targets by:

• Evaluating the target population (expats and affluent locals)
• Addressing the level of incremental market demand available in the local market, given competition and student or parent preferences