A large national value retailer of shoes came to Parthenon with the following questions:

• What is the company’s competitive position with respect to customer segment, geography, and channel? How does its profit vary with each position?
• What drives performance by store location?
• What options exist for breakthrough strategies for the company? What would the impact of implementation be on the company’s performance?

Parthenon performed the following pieces of analysis during the four month engagement in order to help the client refine its strategy:

• Performed a detailed segmentation of the shopping habits of females shopping across a wide range of shoe needs and occasions
• Developed a comprehensive macroeconomic regression model to identify and predict drivers of store performance, revise the company’s real estate selection process, and to re-direct the company’s advertising spending strategy
• Conducted ideation process for determining new ideas, concepts and strategies for the client, resulting in the delivery of five new viable business ideas for the client to pursue

The client substantially altered its real estate selection process, advertising strategy, and merchandising strategies in order to implement the findings from Parthenon's market segmentation and drivers of store performance analysis.