The business and financial services markets are in a constant state of evolution.  As markets rapidly commoditize, new products and services must be introduced at an accelerating pace.  As companies continually evaluate what should be outsourced versus conducted in-house, providers must find new ways to be differentiated, either through superior service or lowest price, or often, both.

Parthenon works with a broad array of companies in the business and financial services industries to help understand what customers seek today and what needs are likely to emerge tomorrow.  Parthenon takes a strong customer-focused approach to defining the full-potential opportunities by understanding the drivers of observable behavior and the points of leverage in economic models.

Specifically, Parthenon has worked with many leading companies in a variety of sectors – asset management, payday lending, insurance, distribution, information management, and marketing services, just to name a few.  Parthenon advises these companies on a vast array of issues, such as competitive positioning, core value propositions, new offerings, customer segmentation, customer loyalty, and M&A strategies, including identification and due diligence of acquisition targets.